Adhrianti, L.; Alfarabi, A.; Yuliati, Y. From Awareness-Raising to Business Decisions: Brand Differentiation and Positioning of MSMEs Around the Sungai Suci Tourist Attraction in Central Bengkulu. sowel 2025, 2 (2), 92-110. https://doi.org/10.70550/sowel.v2i2.312.